Interviews
The conversations that usually stay off the record
Founders, operators and specialists on what actually happened: the launches, failures, turning points and decisions behind them.
About Us
The gambling industry is full of legendary stories. We're here to tell them.
From operators who started with improvised gambling schemes inside their favourite games, to skins-casino marketers who went on to build major crypto companies — some of the internet's strangest businesses, personalities and success stories have come from this industry.
GamblingLore.com documents the people, brands and events that shaped it, no matter how niche.
The gambling industry's lore will live here.
Pull the die back and let go
From inside the industry
What we cover
Insights
Analysis from people who understand the operation
Product, brand, retention, affiliates and community: what separates businesses that compound from those that quietly bleed out.
News
What's happening inside the industry
The launches, deals, controversies, scams and stories moving through the industry, without stripping away the context.
Lore
The stories that became industry legend
The personalities, controversies, unlikely success stories and forgotten internet history that shaped the gambling world.
A few things worth knowing
Frequently asked questions
Anyone interested in gambling and the world surrounding it.
That includes operators, founders, marketers, affiliates, players and creators, but also casual readers who simply want to understand how the industry works and the people behind it.
Anything from major industry news to stories buried within the smallest gambling communities.
That could mean a casino launch, an operator dispute, a technical issue, a forgotten website, or the story of how someone built their way into the industry. No matter how broad or niche the subject is, if the story is worth telling, it belongs on GamblingLore.com.
Most of the best stories in gambling never get told.
They stay inside private conversations, old communities, forgotten websites and the memories of the people who were there. GamblingLore.com is built from within the industry, with the access and context needed to tell those stories properly.
GamblingLore.com was founded by Hugo “supr3me” Nascimento after several years working across gambling, gaming and the communities built around them.
Its editorial team researches, writes and curates the platform’s coverage, supported by interviews, guest contributions and first-hand perspectives from people across the industry.
Yes.
For interviews, contributions, introductions or stories worth looking into, contact hello@gamblinglore.com.
