BC.GAME Names Ako CEO as It Pushes Into Streaming With Gosh.com

BC.GAME formally introduced Ali “Ako” Muhanned as CEO on October 27. The company said he had spent several years working on brand strategy and international partnerships. His new role puts him in front of players as the operator looks to improve its casino and sportsbook and expand into new markets.

BC.GAME’s announcement directed players to Gosh.com for Muhanned’s first live Q&A, scheduled for November 7. This looks to be a broader launch of a live streaming product under the XBC umbrella of companies, to follow their recent new partnerships with their crypto casino BC.Game.

How Gosh is linked to BC.GAME

BC.GAME was linked to Gosh in a June 10 post on X, more than four months before the casino named Gosh as the venue for his first player Q&A. XBC Group lists Gosh under “Our Products” alongside BC.GAME, BC Originals and BC Poker. The same portfolio is displayed on BC.GAME’s promotional subdomain, which links visitors to Gosh.

On November 4, Gosh publicly described itself as a partner of BC Game Esports. That same day, Muhanned promoted a $1,000 giveaway that asked entrants to follow Gosh and his own account, with prizes to be paid in BC Token. 

The Stake and Kick playbook

Gosh gives BC.GAME a place to bring together the audiences it is already targeting through esports, streamers and brand ambassadors. Muhanned, who worked on international partnerships before becoming CEO, is taking a public role in that push. Alongside his own Q&A and Gosh’s partnership, BC.GAME named adult film performer and esports creator Eva Elfie a brand ambassador on November 3, with plans for promotional campaigns, content collaborations and appearances at sports and esports events.

We have seen a similar playbook before from the competitor Stake. After Twitch restricted streams featuring Stake.com and several other crypto casinos in 2022, Stake co-founders Ed Craven and Bijan Tehrani launched Kick. By signing creators to a platform they controlled, the founders gained a direct way to reach the same audiences casinos had been paying streamers to reach on Twitch.

BC.GAME appears to be pursuing a similar strategy with Gosh and the new partnerships. A casino can sponsor a stream on Kick and reach viewers for the length of a campaign. But a streaming platform in its own orbit gives it a place to run regular events, esports coverage and creator content that bring those viewers back to a house owned distribution channel.