ArchiveIndustry2 min read
Lore Weekly: Polymarket’s Marketing Fallout, Duelbits 1.99 Release, and a €37M Fine
This week inside the depths of the gambling world: Polymarket’s reported marketing chief dismissal, Shuffle’s Sherbet deal revisited, Duelbits rebuild and PrizePicks move into card packs.
Written by Editorial Desk26 October 2026
This Week’s Featured Articles
- Polymarket Fires Chief Marketing Officer Following Internal Review
Polymarket reportedly dismissed Matthew Modabber following a review of its marketing operations. Our report covers the departure and allegations involving staged trading promotions and undisclosed influencer payments, distinguishing those claims from manipulation of the underlying markets.
Read about Polymarket’s marketing chief dismissal
- On This Day: Shuffle Moved to Buy Sherbet Amid Player Disputes
Two years after Shuffle announced its intent to acquire Sherbet, we revisited the proposed player migration and the withdrawal disputes preceding it. The retrospective examines players disputes, supporting evidence and the acquisition that followed.
Read the Shuffle–Sherbet retrospective
Industry News
Regulation
- Netherlands: The KSA fined SkyHills operator EOD Code €37 million for serving Dutch players without a license. The regulator called it its largest fine, citing missing age checks and anonymous payment methods among aggravating factors.
- Ohio: The regulator warned licensed sportsbooks to stop supporting unlicensed sports prediction markets, including through liquidity and related services. Operators that continue risk a suitability review and possible license suspension or revocation.
Read the Ohio prediction markets report
Products & Games
- Duelbits: Version 1.99 introduced a rebuilt casino lobby, sportsbook, Originals and account interface, plus Picture-in-Picture and the new Cannonball game. A new VIP program and further Originals remain planned.
Read the Duelbits update report
- PrizePicks: Packs adds digital openings backed by physical sports and Pokémon cards, with sellbacks or delivery. The product shares an account balance with sports picks, bringing another format into the existing app.
Read the PrizePicks Packs launch report
Operators & Business
- Flutter: The operator plans up to 1,400 job cuts across its UK and Ireland business, attributing the restructuring to British gambling tax increases. It estimates an $80 million–$90 million restructuring bill.
