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Roobet and SteveWillDoIt Break Ties
Roobet and SteveWillDoIt have officially parted ways, ending one of crypto gambling's most recognizable creator partnerships and opening the door to speculation over what comes next.
GamblingLore Editorial Desk2 August 2026
Earlier today, SteveWillDoIt announced in a post on X that he is no longer working with Roobet, bringing an end to one of the operators longest standing creator partnerships.
The Roobet and SteveWillDoIt partnership first dates back to 2021, marking this to be one of ground breaking partnerships to help put this platform on the map. When Roobet went viral SteveWillDoIt was a part of that era. While SteveWillDoIt had various partnerships throughout the years this one here with Roobet built such a strong identity around each other SteveWillDoIt became one of the brands defining faces through their content, livestreams, and giveaways helping establish Roobet as one of the most viral brands in crypto gambling. Few creator partnerships have lasted as long or become as closely associated with a single operator.
While the reason behind the split has not been made public, the announcement immediately raises questions about what comes next.
Our Take
It’s possible the partnership simply reached a point where the economics no longer made sense. In recent times SteveWillDoIt appeared to make a bigger push with his affiliate codes and collaborations with other Roobet affiliates, potentially reflecting an effort to drive more measurable user acquisition. Whether those initiatives delivered enough value to justify a continued partnership is something only the parties involved know. Leaving the question of where will this creator land next?
