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Stake Launches 'Watch to Earn' With New Kick Integration
The new "Watch to Earn" program lets players earn rewards through Kick watch time after linking their Stake and Kick accounts.
GamblingLore Editorial Desk4 August 2026
Stake has introduced a new engagement feature that rewards players simply for watching content on Kick, marking another step in the continued integration between the crypto casino and the live streaming platform, both owned by parent company Easygo.
The feature allows players to link their Stake and Kick accounts, with watch time on Kick translating into rewards on Stake. The announcement was made by Stake on X alongside the launch of a dedicated landing page where players can connect both accounts.
Turning Viewership Into Rewards
While Stake has yet to outline the full reward structure publicly the core concept is straightforward: players who connect their accounts can begin earning rewards based on the amount of time they spend watching Kick streams. (The parameters around this are TBA at the time of this reporting.)
The initiative effectively introduces a "watch-to-earn" model, encouraging players to remain engaged with Kick streams or sponsored Stake content, while creating an additional incentive for viewers who are already active within the Stake ecosystem.
A Deeper Stake-Kick Ecosystem
Although Stake and Kick operate as separate companies, both platforms share the same founders and have become increasingly interconnected over the past several years. Kick has grown into one of the largest livestreaming platforms for gambling creators, while Stake remains its most prominent commercial partner.
This feature continues that strategy by creating another touchpoint between the two platforms. Instead of simply using Kick as a marketing channel for creators, Stake is now incentivizing viewers themselves to participate.
Expanding Beyond Traditional Loyalty Programs
The move here from Kick and Stake shifts part of that value proposition toward community engagement, allowing players to earn rewards through content consumption instead. As competition for player attention continues to intensify, engagement based rewards are becoming an increasingly common strategy across platforms. By rewarding watch time, Stake is extending its loyalty ecosystem beyond gameplay and into media consumption. For what we think will be for only Stake Sponsored content
Whether this new integration turns into a broader loyalty platform or remains a standalone watch-to-earn initiative, the launch represents another example of Stake leveraging its close connection with Kick to create new ways of keeping players engaged across both ecosystems.
