The Streamer Economy: Inside SteveWillDoIt’s Casino Partnerships

SteveWillDoIt has spent years moving his audience between crypto casinos. Roobet was his first major partner, followed by deals with Rollbit and Stake before he eventually returned to Roobet and built one of the strongest creator to brand partnerships in the industry.

That partnership has now ended and is now in the public spotlight. After Steve and Roobet failed to agree on a new sponsorship deal, he joined Gamdom and the split turned into a competition over creator loyalty, deposit volume and who controls the audience. Steve accused Aero Allen, one of Roobet’s owners, of borrowing money from creators to gamble and later claimed Roobet still owed him money. Allen acknowledged taking loans but said they had all been repaid.

Steve’s response has been to push Gamdom across his content while treating its performance as a public scorecard against his former sponsor. His affiliate dashboard now shows more than $21 million in deposits, demonstrating why Steve’s partnership history matters: the casinos have changed, but the audience has continued to follow him.

The $21 million in deposits under his Gamdom code is only the latest example of the leverage Steve carries between operators. To understand how he turned the end of one partnership into immediate growth for another, it helps to trace the audience through every stop over the years: Roobet, Rollbit, Stake, back to Roobet and now Gamdom.

SteveWillDoIt’s Partnership Timeline

SteveWillDoIt did not enter the gambling industry as a casino streamer. He brought an audience built through NELK videos, drinking challenges, celebrity appearances and massive giveaways. Once casino sponsorships entered the picture, they became part of the content itself. The gambling funded bigger spectacles, converted viewers into players, and giveaways kept his community involved as he moved between operators.

That history starts with Roobet.

Roobet: His First Major Crypto Casino Deal

Roobet was the first major crypto casino brand visibly built into Steve’s content. By the first half of 2021, Roobet-sponsored gambling videos had become a regular part of his output. Steve and creators around him traveled to Mexico to stream, filmed high-limit sessions and used the “Roo Team Six” name for content built around the operator.

The partnership fit Steve’s existing formula. He had already built an audience around drinking challenges, stunts, and expensive giveaways. Roobet gave that audience a new recurring spectacle: large balances, rapid losses, huge wins and money handed back to viewers. The casino was not a separate ad break. It became part of the story and helped fund the lifestyle shown on screen.

That visibility also made Steve central to the first major wave of criticism around crypto casino streamers. In September 2021, Philion published “The Rabbit Hole of Roobet,” examining the links between Roobet, giveaway platform Wizza and the influencers promoting them. Coffeezilla followed in October with “Roobet’s House of Cards,” a series focused on Steve’s relationship with Allen, the funding behind his content and whether viewers were being shown the full economics of the gambling streams.

The videos raised questions about fill balances, giveaways and how much personal risk creators were actually taking. The central criticism was transparency: viewers could see the bets and the wins, but not the contract, the reloads or the commercial arrangement behind the screen.

Rollbit: The Short Exclusive Chapter

On March 24, 2022, Rollbit announced Steve as its newest partner and said he would be “exclusively playing on Rollbit.” The launch emphasized “100% real money gambling” and opened with a $100,000 giveaway. That language directly addressed the same fake-balance questions that had followed the Roobet era.

The Rollbit chapter was brief, but it showed that Steve’s promotional machine was portable. A new casino could place its logo, giveaway and affiliate funnel in front of the same audience without rebuilding that audience from zero.

Stake: The Deal That Preceded the YouTube Ban

By early May 2022, Steve was streaming Stake under the SteveWillSendIt name. The move came only a short time after Rollbit had announced him as an exclusive partner, making the Rollbit run one of the shortest visible chapters in SteveWillDoIt’s casino history. Once again, the audience followed the creator rather than remaining tied to the previous operator.

The Stake era became a turning point in Steve’s wider career. On August 1, 2022, YouTube permanently removed his main channel, which had more than four million subscribers. Steve later said he had used the main channel to promote a second channel where he uploaded gambling clips from Mexico. He said the enforcement was tied to showing or directing viewers toward Stake, including an unblurred URL.

Steve has continued to describe the removal as an editing mistake rather than a deliberate attempt to evade YouTube’s rules. In a later post, he called it an “editor error on stake.com” and contrasted his ban with Stake advertisements that continued to appear in NELK videos. Whatever the interpretation, the sponsorship cost him his largest owned distribution channel and became one of the defining events of his career.

The ban did not end his value to gambling operators. Steve shifted promotion to X, Instagram, Rumble and later Kick. His audience no longer had one central YouTube channel, but his giveaways, clips and referral offers continued to circulate across the rest of his social network.

Back to Roobet

By January 2023, Steve was publicly promoting Roobet again. Posts from May and July show the relationship developing into a more structured affiliate operation, including a dedicated Roobet rewards site and recurring offers for players using his code.

The second Roobet run made the contract and affiliate sides of the partnership more visible. In June 2024, Steve said he would give 15% of his Roobet contract and 100% of the earnings generated through code “stevewilldoit” back to players. 

That return completed the loop. The same audience had watched Steve promote Roobet, followed him through Rollbit and Stake, and then back to Roobet again when he returned. The operator changed several times, but Steve kept control of the players. His profile, giveaways and community were the durable asset.

The second Roobet run ended this summer. Steve first said he no longer had any affiliation with the operator. Roobet and Steve later said the relationship ended after they could not agree on terms for a renewed deal.

From Roobet Split to Taking Over the Timeline

Allen said Steve asked for an increase to his Roobet deal that the operator could not agree to. In the same public response, Allen said he had borrowed gambling funds from Steve, Xposed, Yassuo and others, but denied that any money remained outstanding.

Steve rejected Allen’s response and accused him of avoiding accountability. He said Allen would now have to answer through deposit volume, ending the post with: “See u on charts.”

What began as a sponsorship split had become a competition between Steve’s old and new partners. SteveWillDoIt didn't leave quietly from Roobet, the departure has become a major part of his recent social media push and the numbers show it.

The Gamdom Deal

Less than two weeks after saying he was no longer affiliated with Roobet, Steve told followers he was joining Gamdom. He followed the announcement with a 100% deposit bonus under code “STEVE” and said he would return 5% of withdrawals to players under the code.

Steve shared on X the terms of his deal. Steve joined Gamdom on August 13th, and since then his push on socials for operator has been anything but quiet. Steve adopted the brand into his own by fully committing to it. Since signing with Gamdom Steve has gotten a tattoo of the logo on his chest, wears the badge on his X, wears the merch in almost every video, and pushes Gamdom in every post he makes.

Steve posted on X that Gamdom gave him a $3.2m signing bonus, wiped his $700k in debt, and receives $800k/weekly in fills on his Gamdom account. But he also shared that he receives other benefits outside of fills and the bonus alone. Steve can receive extra markers, rewards, and bonuses. While he also has a 30% revenue-share deal for his affiliate code. Steve also runs a $150K/month leaderboard and gives his community 7% of his withdraws. 

The Feud Becomes a Gamdom Growth Campaign

Steve has not separated the argument from his promotion. His profile, streams, giveaways and replies now push Gamdom, while Roobet is repeatedly used as the comparison.

Supporting Steve becomes part of taking his side in the feud. One player told him publicly that he had moved from Roobet after wagering more than $500,000 there. Steve has also posted a list of the top 25 players under his Gamdom code and said he would act as their “VIP host.”

That turns the fallout into an acquisition loop: Steve creates the conflict, his audience follows the story, former Roobet users are encouraged to switch, and their activity gives him more performance numbers to post.

More Than $21 Million in Deposits

SteveWillDoIt shared his affiliate dashboard publicly showing more than $21,028,964.32 in deposits, $25,344,703.14 in withdrawals, $801,431.68 in gross profit and 11,441 signups attributed to Steve since he signed with the operator.

Withdrawals exceed deposits by $4,315,738.82. That gap is largely explained by Jelitics, a player under Steve’s code who reported winning roughly $4.6 million in less than a week when an $800,000 tip back is included.

Drama Is Driving the Work of Acquisition

The dispute shows how quickly an affiliate relationship can reverse. Operators pay creators for distribution, but the loyalty often sits with the creator rather than the casino. When the partnership ends badly, the same audience that once drove value to one operator can be redirected to a competitor.

Steve is making that distinction public here. His argument with Roobet gives Gamdom repeated exposure, creates a clear rival and gives his audience a reason to treat signups and volume as part of a public scorecard.

That does not mean the feud alone created all of the activity under his code. Steve already had a large gambling audience and an established history of high-value promotions for players. But the conflict has given the Gamdom deal a stronger story than a normal sponsorship launch.

The longer-term test is whether those users remain active after the argument fades and if SteveWillDoIt plans to continue the hard push in content across socials. For now, the early numbers show that a creator’s exit can do more than remove promotion from an operator. It can turn a former partner’s audience, attention and volume into growth for the casino on the other side.